AMEÈ LOU SS 2014 COLLECTION TAKES A NEW
DIRECTION ….
♥
Ameé Lou is
taking a new direction this Spring Summer 2014 by launching its new SS14 Kerr
Collection. Amee Lou is moving away from its traditional styles. The ranges
will be sold online at www.ameeboers.com, and through other major online shopping
sites in Australia, the Middle East and South Africa.
I came across
Amee Lou when I heard she was using my friend’s photography studio. I am still
learning about all the incredible Australian designers, so when I heard about Ameé, I googled her
brand straight away and fell in love with her style, creations and her love for
fashion. When the opportunity came for me to chat with Ameé and find out how
she became so successful I was just so excited :)
Here is my small
Q&A with Ameé – For all my readers out there that want to start their own
Fashion business and design their own brand, well you will love reading
this. I love hearing what inspires and motivates creative people; it certainly
encourages me to do what I love and always stay focused as you can achieve anything you set your mind to.
1.
When
did you first start in the fashion industry?
In
2003 when I was 21 living in the UK, I helped out on fashion shoots with my
friend who was a stylist at the time.
2. When did you realise fashion was your
dream business?
I knew I loved clothes and specifically making my own
creations from an early age. I’d created outfits for all my friends to
wear to parties when I was 16. However it wasn’t until I was in the UK
and travelling in Europe that I decided to get my formal qualifications and
follow my dream by returning to Australia to start my own couture label Ameé,
this being the label that inspired me to create my ready to wear label Ameé Lou.
3. Describe your style – Chic, Sophisticated with a relaxed feel
4. What do you think contributes to a
successful fashion business – Perseverance and
being constantly focused. It’s also essential that you really understand the
business side of things, creativity and designing plays just a small part in
creating a successful fashion business.
5. Who is your style Icon – Without hesitation Audrey Hepburn, she will continue
to remain an icon for her effortless beauty and style.
6. Whats your favourite Fashion Era? 1920s
7. What
motivates you every day? New challenges and
beautiful fabrics.
8. Tips / Advice to anyone who wants to
start their own Fashion Business?
· Build up your
experience and networks before branching out on your own, it will make things
just that little bit easier for you to launch your business successfully.
Perseverance and dedication are essential in succeeding in this business.
· Get to know each
part of your business from concept through to production. It’s really
important that you understand and you can converse freely with all areas of
your business.
9. Your favourite country you have visited?
Italy – This being the country that I lived and studied
in, prior to returning to Australia to start the Ameé Lou label
10. Where do you see for yourself in the next 5-10 Years
Continuing to focus on expanding the Ameé Lou label’s
online presence. The label is currently available in Australia at www.shopameelou.com and in the UK to hire at www.girlmeetsdress.com. We strongly believe that shopping online will
continue to be a growing trend and we intend to put more focus on this way of
selling for the future of the label.
Ameé Lou's label is a blend of feminine silhouettes
and contemporary styles. Beautiful Bamboo Cotton, Chiffon and fluid-like
fabrics are used throughout the collection. The labels aesthetics are chic,
sophisticated with a relaxed feel.
To read more about Ameé then check out her website : http://www.ameeboers.com
Until Next time….
Stay Stylish ♥
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